Blog | Pruvo B2B

Innovative Ancillary Services For OTAs: Increasing Revenue Beyond the Core Offerings

Pruvo

3 min read

Innovative Ancillary Services For OTAs: Increasing Revenue Beyond the Core Offerings

In today's highly competitive travel industry, Online Travel Agencies (OTAs) and bedbanks are constantly seeking new ways to drive...

Exploring Alternative Accommodation Options: Beyond Hotels

Pruvo

3 min read

Exploring Alternative Accommodation Options: Beyond Hotels

Travelers are increasingly seeking unique and authentic experiences that go beyond the traditional hotel stay. This used to be only...

How OTAs Can Use Influencer Marketing To Drive Sales

Pruvo

3 min read

How OTAs Can Use Influencer Marketing To Drive Sales

In the ever-evolving landscape of online travel services, marketers face unique challenges when it comes to promoting intangible...

Strategies for Effective Customer Retention and Lifetime Value Maximization in the Travel Industry

Pruvo

3 min read

Strategies for Effective Customer Retention and Lifetime Value Maximization in the Travel Industry

Online Travel Agencies (OTAs), travel agencies, tour operators, and bedbanks face significant challenges in attracting and retaining...

6 Key Performance Indicators (KPIs) for Measuring Profitability in the Travel Industry

Pruvo

3 min read

6 Key Performance Indicators (KPIs) for Measuring Profitability in the Travel Industry

In the fast-paced and competitive world of travel, success is determined not only by the quantity of bookings but also by the ability to...

Unlocking Hidden Revenue Potential: 9 Strategies for Post-Booking Profit Optimization

Pruvo

3 min read

Unlocking Hidden Revenue Potential: 9 Strategies for Post-Booking Profit Optimization

In the fiercely competitive landscape of the travel industry, online travel agencies (OTAs), bedbanks, tour operators, IT hubs, and...

Pruvo

3 min read

Best Practices for Developing an Effective B2B Travel Loyalty Program

In the dynamic world of the travel industry, establishing a loyal customer base is vital for sustained success. For B2B entities like...

The Impact of Cheaper Travel on OTAs and Wholesalers: Unleashing the Potential of Mass Tourism

Pruvo

3 min read

The Impact of Cheaper Travel on OTAs and Wholesalers: Unleashing the Potential of Mass Tourism

In recent years, the travel industry has seen significant changes in consumer behavior, technological advancements, and economic shifts....

Optimizing For Mobile Bookings and User Experience: A Guide for Online Travel Agencies

Pruvo

4 min read

Optimizing For Mobile Bookings and User Experience: A Guide for Online Travel Agencies

Online Travel Agencies (OTAs) play a crucial role in providing travelers with a seamless booking experience. As the demand for mobile...

The Emergence of Virtual Reality in Travel Marketing and Sales

Pruvo

3 min read

The Emergence of Virtual Reality in Travel Marketing and Sales

Virtual Reality (VR) has emerged as a game-changer in the field of travel marketing and sales. It has revolutionized the way people...

The Role of Chatbots in Enhancing Customer Service for Travel Agencies

Pruvo

3 min read

The Role of Chatbots in Enhancing Customer Service for Travel Agencies

In today's fast-paced digital age, customer service has become a critical factor in the success of any business, including travel...

Niche Travel: Catering to Specific Demographics and Interests

Pruvo

3 min read

Niche Travel: Catering to Specific Demographics and Interests

In the dynamic world of travel, there has been a remarkable shift towards catering to niche travel experiences that are tailored to...

Building a Successful Affiliate Program for Travel Agencies

Pruvo

3 min read

Building a Successful Affiliate Program for Travel Agencies

For any travel agency engaged in online marketing, driving traffic and customer acquisition via PPC (pay-per-click) campaigns can be an...

The Ultimate Guide to Marketing Online Travel Services Worldwide (2024)

Pruvo

3 min read

The Ultimate Guide to Marketing Online Travel Services Worldwide (2024)

In today's interconnected world, the travel industry has witnessed a significant shift toward digitalization. As technology continues to...